If you are looking for some of the edgiest fashion on the market, you will no doubt want to opt for French Connection dresses. This great company offers a unique perspective that is completely different and marked by some of the most provocative advertising in fashion.
The company
French Connection was founded in 1972 by Stephen Marks. This great fashion company is marked by a very fashion forward perspective and a daring viewpoint that is like nothing else in the fashion world. The clothing company produces very high quality items that are very interesting, and has done this since it hit the fashion world.
The clothing
Even though the French Connection dresses and clothing are very interesting and high quality, they are also very affordable. That is a great relief because many people can now buy these popular fashions, and many people do. The sexy, stylish fashions produced by the company have a very wide range of appeal that is loved by a variety of people, especially a trendy, youthful type of audience, and the youth can afford these great fashions as well.
The controversy
Controversy is something in which French Connection thrives. This great company has turned heads in a variety of ways that take the clothes to a whole new level. The stores are located all over and the windows of them have become a signature thing. They are unusual, edgy and completely unlike anything you would see in other designer stores.
The ads from the beginning of the clothing line were controversial as well, and have continued to be so. In 1997, the slogan FCUK Fashion came about in a series of very unusual ads. These featured women dressed in French Connection dresses on a solid colored background but, instead of the dresses themselves being featured, they are scattered on the edges of the ads. The idea behind this was to evoke the attitude of the line rather than the clothes themselves.
The FCUK slogan has been something that has marked the company since its establishment. It evokes the controversial attitude of the company. It actually stands for French Connection United Kingdom and is solely for the British line, while FCHK is for the Hong Kong line.
If you want something controversial, edgy and fashion forward, you will no doubt want to opt for French Connection dresses and clothing. This sexy, edgy company offers some of the most exciting and fun fashions on the market.